Our Mission

Our Mission Statement

Pioneer a culture of strength and resilience by providing unparalleled counseling services that empower our clients to reach their greatest potential. 

What We Believe

We believe emotional well-being and healthy relationships are essential for individuals, couples, and families to reach their full potential. We provide the highest quality clinical services in a warm and professional environment. Our interventions are always client centered and solution focused.


Our Vision

To leave a lasting impression on the Tampa Bay community using counseling and education to inspire and promote mental wealth.

Our Values

  • Passionate - Passion is at the heart of our business. Being able to help our clients overcome life altering situations is what gives us our drive.
  • Approachable - We welcome the opportunity to serve our clients.
  • Compassionate - From the very first phone call, until the very last session, compassion is always a part of every interaction.
  • Knowledgeable - We are committed to providing culturally responsive and evidence based interventions by therapists who are engaging, creative, and forward thinking.

At First Choice Counseling, we don’t just profess our values, we live by them.

insurances WE ACCEPT

Insurance & EAP

  • Aetna
  • Oscar
  • United Health Care
  • UHC / Optum
  • Cigna

Insurance Only

  • Aetna / Maritain
  • Advent Health
  • All Savers
  • Alliance
  • Anthem BCBS
  • Arm (Aetna)
  • AvMed
  • Blue Cross Blue Shield
  • Champ VA
  • Cyra Com
  • Geha
  • Humana
  • Tri-Care
  • UMR

Medicare & Medicaid

  • Aetna Better Health (Medicaid)
  • Magellan (Medicaid)
  • Medicare

EAP Only

  • Curalinc
  • Health Advocate
  • Mutual of Omaha
  • Anthem Blue Cross Blue Shield EAP
  • ESI